Michael W. McLaughlin
Before founding MindShare Consulting LLC, Michael W. McLaughlin was a partner with Deloitte Consulting, where he spent more than two decades managing consulting projects, developing long-term client relationships, and building profitable consulting practices. He has worked extensively with clients, from Fortune 100 companies to start-ups, and everything in between.
He has successfully built consulting practices from the ground up, and also led a practice of more than 800 consultants as a Managing Partner for Deloitte. In that role, he was responsible for all facets of practice management, including marketing, sales, service delivery, financial management, recruiting, compensation planning, performance management, and business planning.
Over the years, he has coached hundreds of experienced and new professionals on how to create a market presence, deliver profitable work, and build the foundation for an extraordinary career.
Having sold and delivered more than $300 million in professional services, McLaughlin has developed dozens of winning proposals. He’s written one-page confirmation letters and multi-volume proposals, but he sticks with several market-tested elements in every proposal to maximize the chances of winning work.
His recent book, Guerrilla Marketing for Consultants, which he wrote with Jay Conrad Levinson, has been called the new classic for consulting success. The book is the first application of Guerrilla Marketing to the business of consulting and professional services, and it offers a fresh—and profitable—approach to marketing, selling, pricing, proposal writing, and client relationship management.
As a result of his work with hundreds of clients and consultants, McLaughlin developed The Path to Profit, a framework for helping professionals and firm owners achieve success in the professional services business.
McLaughlin is the publisher of two Web sites, www.GuerrillaConsulting.com and www.ManagementConsultingNews.com, which offer e-newsletters and resources for professional service providers. His blog, Guerrilla Consulting, was named the 2005 Best B2B Marketing Blog by MarketingSherpa.com.
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