Every consultant knows that balancing client service commitments with marketing efforts is essential to the health of a consulting business.
But the demands of client service often overwhelm a consultant’s best intentions to actively market the business, which can result in dwindling prospects for future client work.
And consultants just entering the industry often find that generating a stream of sales leads is a hit and miss process, with fewer hits than misses.
The Art of Guerrilla Marketing for Consultants is a market-tested toolkit of strategies and tactics to help consultants grow their market presence and sales whether they’re veteran consultants or just getting started.
The session will cover:
- Why specialists are winning handily in today's market over "generalists"
- Why everything you need for your marketing plan fits on one page and how to create it
- How to select target markets and a relevant market positioning strategy for the highest probability of success
- How market differentiators for consultants have changed and what’s working today
- How to decide which marketing tactics and investments are right for your business and which ones are a waste of time
- How to effectively allocate your scarcest resources—time and money—to your marketing initiatives
At the end of the session, you’ll have a framework and the marketing tools and techniques you need to attract high-value prospective clients to your practice.
Additional Details
This 60-minute program is a prerecorded webcast which you can purchase, download to your computer, and view at your convenience. Once you place your order, you will be given immediate and unlimited access to the program files.
The purchase price for the program and session workbook is $79. We accept MasterCard, Visa, or American Express for payment of the program fee.
About the Presenter
Michael W. McLaughlin is a Principal with MindShare Consulting, LLC, and the coauthor of Guerrilla Marketing for Consultants. He is also the publisher of two newsletters distributed to professional service providers around the world: Management Consulting News and The Guerrilla Consultant.
As a result of his work with hundreds of clients and consultants, McLaughlin developed The Path to Profit, a framework for helping professionals and firm owners achieve success in the professional services business.
For more than twenty years, he was with Deloitte Consulting, most recently as a Partner in that firm’s strategy and operations practice.
Feel free to contact us.