Monday, January 28, 2008
1:00-2:00pm ET
Registration fee: $79
A professional service is an information-intensive business, and a web site is an essential element in every part of a consultant’s practice—from marketing to project delivery.
 For many consultants, the web remains an untapped resource, when it could be a powerful tool to help create marketplace differentiation.  |
For many consultants, the web remains an untapped resource, when it could be a powerful tool to help create marketplace differentiation. In this webcast, we’ll discuss the results of our proprietary research on more than 900 consultant’s web sites and share how the most successful consultants create a winning web presence.
This session will cover the findings of our study on consultant’s web sites and include:
- The six essential elements of a client-centered site
- A step-by-step, analytical framework for evaluating the strengths and improvement areas for your web site
- How to launch, or re-launch a site without investing a small fortune
- Why “free” is still a potent, but misused, marketing tool
- Three quick changes to the home page that can draw clients to your practice
- When and how to use a newsletter or blog
- Three web design mistakes that most consultants make and how to avoid them.
At the end of the session, you’ll have an approach for reviewing your web site’s effectiveness, and new ideas for boosting the ROI of your web investment.
Registration and Schedule
This 60-minute webcast will be on Monday, January 28, 2008, 1:00-2:00pm ET.
Registration fee: $79
To get the most benefit from the webcast, you will need access to a telephone and the Internet. If you will not have Internet access, you will still be able to easily follow the session from the workbook we will send to you beforehand.
As part of your registration fee, in addition to the workbook, you will receive access to a recorded playback of the session.
If you register for the session but are unable to attend, you’ll still receive the workbook and access to the session playback.
We accept MasterCard, Visa or American Express for payment of your registration fee. You will receive additional course information and instructions for accessing the session after you register.
About the Presenter
Michael W. McLaughlin is a Principal with MindShare Consulting, LLC, and the coauthor of Guerrilla Marketing for Consultants. He is also the publisher of two newsletters distributed to professional service providers around the world: Management Consulting News and The Guerrilla Consultant.
As a result of his work with hundreds of clients and consultants, McLaughlin developed The Path to Profit, a framework for helping professionals and firm owners achieve success in the professional services business.
For more than twenty years, he was with Deloitte Consulting, most recently as a Partner in that firm’s strategy and operations practice.
Feel free to contact us.