A professional service is an information-intensive business, and a web site is an essential element in every part of a consultant’s practice—from marketing to project delivery.
For many consultants, the web remains an untapped resource, when it could be a powerful tool to help create marketplace differentiation. In this webcast replay, we discuss the results of our proprietary research on more than 900 consultants' web sites and share how the most successful consultants create a winning web presence.
The program covers:
- A discussion of the essential web site elements that help consultants create high-performing web sites
- A step-by-step framework for evaluating the strengths and improvement areas for your web site
- A three-step process to create a client-centric web site that will help generate sales leads and build client relationships
- A review of thirteen design principles that every consultant should consider before launching a web site.
As part of the replay program, you will also receive a 50-page session workbook, which includes the presentation slides, a detailed report on the findings from our study of 900 consultants' web sites, and a series of tools and templates you can use to assess and boost the marketing and sales power of your web site.
At the end of the replay session, you’ll have an approach for reviewing your web site’s effectiveness, and new ideas for improving the ROI of your web investment.
This is a 60-minute prerecorded session which you can purchase, download to your computer, and view at your convenience. Once you place your order, you will be given immediate access to the program files.
We accept MasterCard, Visa, or American Express for payment of the $79 replay program fee.
About the Presenter
Michael W. McLaughlin is a Principal with MindShare Consulting, LLC, and the coauthor of Guerrilla Marketing for Consultants. He is also the publisher of two newsletters distributed to professional service providers around the world: Management Consulting News and The Guerrilla Consultant.
As a result of his work with hundreds of clients and consultants, McLaughlin developed The Path to Profit, a framework for helping professionals and firm owners achieve success in the professional services business.
For more than twenty years, he was with Deloitte Consulting, most recently as a Principal in that firm’s strategy and operations practice.
Note: The Program is a .wmv file, which operates most effectively on Microsoft's Media Player
Feel free to contact us.