These programs offer firm leaders and practitioners immediate access to the essential strategies for managing any profesional services business, from market planning to selling services and delivering on your promises.
Each session is a prerecorded webcast which you can purchase, download to your computer, and view at your convenience. Once you place your order, you will receive specific intsructions for accessing the recorded program and the session workbook.
The Art of Guerrilla Marketing for Consultants is based on the principles outlined in the bestselling book, Guerrilla Marketing for Consultants, and offers a market-tested toolkit of strategies and tactics to help consultants and salespeople kick start their marketing programs and sales. Master a systematic way to make a market impact while delivering profitable services and solutions to clients. 60 minutes $79 (includes session workbook)
Creating a Killer Web Site focuses on the six critical elements of a client-centered web site, and gives a step-by-step, analytical framework for evaluating the strengths and improvement areas for your web site. Find out how to avoid the design mistakes that most consultants make and how to ensure that your web site is effective in generating leads for your business. 60 Minutes $79 (includes session workbook)
Writing the Winning Proposal covers the key components of proposal development for selling professional services, including how to: Ensure clarity of purpose and value, especially in initial client meetings; construct a concise and influential proposal; and successfully navigate the client’s post-proposal buying process. Learn client-tested strategies for winning with proposals, even if you’re facing an entrenched competitor. 60 minutes $79 (includes session workbook)
Strategic Interviewing: How to Land Top Talent focuses on strategies for understanding not just how candidates behave but, as importantly, how they think and how they would fit into your organization. Using a combination of advanced behavioral questions and case study-based interviewing techniques, you’ll improve the odds of finding the right match for your firm, not someone who only shines in interviews. 60 minutes $79 (includes session workbook)