The consulting proposal is one of the most widely used—and abused—tools for selling professional services. It’s easy for prospective clients to ask for a proposal, and many consultants are eager to comply to move the sales opportunity forward.
Ideally, you should hold off writing any proposal until you and the client agree on every detail of the assignment. But that’s not always an option.
Consultants must search for the middle ground between responding immediately to every request for proposal and waiting until project scope is etched in stone.
In this webcast, we discuss how to find that middle ground. We also review client-tested strategies for winning with proposals, even if you’re facing an entrenched competitor.
The webcast covers all the essential elements of proposal development, including how to:
- Ensure clarity of purpose and value, especially in initial client meetings
- Construct a concise and influential proposal, and
- Navigate the client’s post-proposal buying process.
As part of the replay program, you will also receive a session workbook, which includes the presentation slides and a series of tools and templates you can use on your next proposal.
This is a prerecorded session which you can purchase, download to your computer, and view at your convenience. Once you place your order, you will be given immediate access to the program files.
We accept MasterCard, Visa, or American Express for payment of the $79 replay program fee.
About the Presenter
Michael W. McLaughlin is a Principal with MindShare Consulting, LLC, and the coauthor, with Jay Conrad Levinson, of Guerrilla Marketing for Consultants. He is also the publisher of two newsletters distributed to professional service providers worldwide: Management Consulting News and The Guerrilla Consultant.
For more than twenty years, he was with Deloitte Consulting, most recently as a Principal in the firm’s strategy and operations practice. He has written scores of winning consulting proposals, ranging from traditional RFP responses to one-page letter proposals. His approach to creating a winning proposal is market-tested, comprehensive, and easy to implement.
Feel free to contact us.