Writing the Winning Proposal
Monday, August 27, 2007
1:00-2:00pm ET
Registration fee: $59
The consulting proposal is one of the most widely used—and abused—tools for selling professional services. It’s easy for prospective clients to ask for a proposal, and many consultants are eager to comply to move the sales opportunity forward.
Ideally, you should hold off writing any proposal until you and the client agree on every detail of the assignment. But that’s not always an option.
Consultants must search for the middle ground between responding immediately to every request for proposal and waiting until project scope is etched in stone.
In this webcast, we discuss how to find that middle ground. We also review client-tested strategies for winning with proposals, even if you’re facing an entrenched competitor.
The webcast covers all the essential elements of proposal development, including how to:
- Ensure clarity of purpose and value, especially in initial client meetings
- Construct a concise and influential proposal, and
- Navigate the client’s post-proposal buying process.
As part of your registration fee, you will receive the session workbook and access to a recorded playback of the webcast.
Additional Program Details
To get the most benefit from the webcast, you will need access to a telephone and the Internet. If you will not have Internet access, you will still be able to easily follow the session from the workbook we will send to you beforehand.
As part of your registration fee, in addition to the workbook, you will receive access to a recorded playback of the session.
If you register for the session but are unable to attend, you’ll still receive the workbook and access to the session playback.
We accept MasterCard, Visa, or American Express for payment of your registration fee. You will receive additional course information and instructions for accessing the session after you register.
About the Presenter
Michael W. McLaughlin is a Principal with MindShare Consulting, LLC, and the coauthor, with Jay Conrad Levinson, of Guerrilla Marketing for Consultants. He is also the publisher of two newsletters distributed to professional service providers worldwide: Management Consulting News and The Guerrilla Consultant.
For more than twenty years, he was with Deloitte Consulting, most recently as a Principal in the firm’s strategy and operations practice.
Feel free to contact us.