Web Site Assessment Program
Make the Web Work for Your Practice
A high-impact Web site is table stakes in marketing a professional services practice. Prospective clients are likely to visit your Web site before making contact, and if those clients don’t readily find what they’re looking for, they will often bypass even well-qualified firms.
For your Web presence to deliver a return on investment—instead of being simply an out-of-pocket expense—it must support four key business objectives to:
- Build market visibility
- Create new relationships
- Generate sales leads
- Support the sales process
We will conduct a comprehensive, business-focused analysis of your Web site, and produce specific recommendations to improve its ability to support those key business objectives.
As a result of our study of more than 900 professional service firms’ Web sites, we know how to help your firm achieve the promise of Web marketing.
Our Web site assessment focuses on the client’s perspective and our knowledge of how prospective clients use the Web to find and hire professional service firms.
We begin our assesment with a fact-finding interview, and then conduct a review of your site, focusing on four areas:
- Quality and relevance of information
- Site layout and navigation
- Site visitor analysis
- Cost to manage
Based on that assessment, we prepare a report and an action plan of suggested improvements you can make to your site. We review our findings with you so you can implement the recommendations. You can take many of these actions immediately, while others may require longer-term efforts.
It’s our belief that an effective Web presence is essential for ongoing success in professional services but that it doesn’t have to be a drain on your finances or time.
Contact us for an intial consultation.
If you're interested in learning more about the essential design principles for a consultant's Web site, you can purchase and download our Webcast, Creating a Killer Web Site.
Be sure to review our workshop on making the Web work for you.