Perspectives
Learn more about our perspectives on client relationship management, the consulting process, practice management, marketing, pricing, selling, and more from our free publications:
- Consult This!: 67 Tips for Consulting Success- Free 80-page ebook
- Guerrilla Consulting Web site and blog
- The Guerrilla Consultant monthly e-newsletter
- Management Consulting News Web site and monthly e-newsletter
- Guide to Guerrilla Marketing for Consultants - Free 20-page ebook
Articles
- One Question to Ask Every Client
- Rethinking Thought Leadership
- The Client Relationship Challenge
- Cattle Call Marketing
- Delivering Bad News
- Is Your Service Offer Compelling?
- Be Your Own Consultant
- Be a Thought Leader—Not a Thought Follower
- The One Sales Skill You Must Master
- Fire Up Your About Page
- The Downside of Client Relationships
- What's the Problem?
- Should You Blog?
- 360 Degree Marketing
- Show and Tell
- The One Service Every Consultant Should Offer
- Sellers Are Buyers Too
- Secrets of the Big Firms
- Selling in a Bull Market
- What Clients Want
- Rules for Rainmakers
- The Need for Speed
- It’s a Slippery Scope
- Making the Second Sale and Beyond
- Will Anyone Read Your Proposal?
- The Worst Thing about Best Practices
- When a Client Says “Yes”
- A Service Offer They Can't Refuse
- How to Write a Killer Proposal
- PowerPoint Rules
- Risky Business
- No More Root Canals: The Power of the Client Experience
- The Ultimate Differentiator
- Write for Results